CAPITAL ADVISORY

Raise capital with the right partners.

Boutique capital advisory for middle-market companies, private equity, and venture capital — backed by a global network of institutional investors, family offices, and high-net-worth partners.

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/// Sell-Side M&A /// Buy-Side M&A /// Capital Raising /// Deal Origination /// Strategic Documentation /// Sell-Side M&A /// Buy-Side M&A /// Capital Raising /// Deal Origination /// Strategic Documentation
DEAL ACCESS OFF-MARKET
TRANSACTION TYPES EQUITY · DEBT · M&A
PRESENCE GLOBAL
EXPERTISE

What we execute.

Three practice areas. One standard of execution. Every mandate is partner-led from first conversation to close.

01

Capital Raising Advisory

Structuring and executing private placements across the capital structure — growth equity, minority recapitalisations, private credit and term debt, convertible and mezzanine instruments.

  • Growth equity & minority placements
  • Private credit & structured debt
  • Convertible & mezzanine instruments
  • Fund placements for PE & VC managers
02

M&A Advisory

Sell-side and buy-side mandates for founders, families, and financial sponsors — full and majority sales, strategic acquisitions, divestitures, and sponsor-backed transactions.

  • Sell-side — full & majority company sales
  • Buy-side — target origination & approach
  • Competitive process & negotiation management
  • Diligence & data room coordination
03

Deal Origination & Documentation

Proprietary, off-market sourcing for funds deploying capital — and institutional-grade documentation that anticipates diligence before it begins.

  • Off-market sourcing for PE, VC & family offices
  • Information memoranda & investor decks
  • Teasers, term sheets & investor FAQ documents
  • Data room architecture & diligence preparation

A different kind of advisory firm.

We reject the volume-based approach of traditional banks. Our mandates are selective, discrete, and relentlessly focused on execution. We combine deep relationships across the institutional investor landscape with a proprietary outreach infrastructure that reaches thousands of mandate-specific investors per campaign — giving clients access that traditional advisory channels cannot replicate.

target

Precision Targeting

We execute with surgical precision, identifying counterparties that align strategically and financially.

group

Partner-Led

Every engagement is led by senior partners from inception to successful close. No delegation.

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Documentation

Institutional-grade strategic documentation that anticipates diligence and stands up to intense scrutiny.

ENGAGEMENT MODEL

How an Engagement Works

Two paths. One outcome. We work with both sides of every transaction.

COMPANIES RAISING CAPITAL
01 — Discovery & Mandate

We assess the business, understand the capital requirement, and define the mandate.

02 — Documentation Build

Institutional-grade investor suites: PPM, CIM, and comprehensive financial models.

03 — Investor Targeting

Identifying and qualifying institutional-grade counterparties across our global network of family offices and private equity sponsors.

04 — Process to Close

Managing competitive tension, final-stage diligence, and deal structuring to ensure a high-conviction closing sequence.

FUNDS DEPLOYING CAPITAL
01 — Thesis & Criteria

Aligning on investment mandates, sector focus, and deal size parameters.

02 — Market Mapping

Identifying specific acquisition targets meeting strict investment criteria.

03 — Proprietary Sourcing

Conducting discreet outreach to a curated pipeline of qualified targets meeting strict investment criteria.

04 — Pipeline to Deal

Navigating exclusivity, integration analysis, and transaction finalization to secure the strategic acquisition.

TRANSACTION OUTCOME

A Successful Transaction

Capital raised. Mandate fulfilled.

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PROCESS

How we work.

A structured, high-conviction process from first conversation to closed transaction.

01

Pre-Call Intel

Prior to every engagement, we conduct sector-level research and share relevant materials with the counterparty. By the time the first conversation takes place, both sides are informed, the agenda is set, and the time is spent on substance

02

Discovery

A structured conversation covering your business, capital requirement, market position, and management team. We ask the questions investors will ask — before they do. No agenda beyond understanding whether the mandate is one we can execute.

03

Mandate Fit

We review the mandate internally against our investor network and deal experience. Within 72 hours, we come back with a candid assessment — whether we believe we can close it, and if so, the proposed commercial terms and campaign strategy.

04

Targeting

We build a mandate-specific investor segment from the ground up — drawing on our network first, then expanding through institutional databases. Materials are refined for the target audience. Every counterparty is vetted before contact is made.

05

Execution

We manage the full process from first investor contact through to close — introductions, meeting preparation, Q&A management, negotiation support, and final structuring. The engagement does not end at the introduction.

SELECTIVITY

We decline more mandates than we accept.

Our model only works when the mandate can close. Every prospective engagement is assessed against five criteria before we commit — and within 72 hours of a first conversation, we tell you honestly whether we believe we can execute. If we can’t, we say so.

I

A real business, operating today

A product or service in market — not a concept awaiting capital to exist.

II

A defined customer

A specific, identifiable segment — investors do not fund “everyone.”

III

A defensible advantage

Proprietary technology, data, relationships, or position that competitors cannot simply replicate.

IV

Tangible traction

Revenue, signed pilots, LOIs, or committed investors — evidence, not projections alone.

V

A credible path to scale

An outcome large enough, and a plan real enough, to justify institutional capital.

THE TEAM

The firm is partner-led. Every mandate, start to finish.

Bernardo Cunha

Bernardo Cunha

Founder & Managing Partner

Bernardo founded Sado Consulting to bring institutional-grade capital advisory to the middle market. His background spans commercial leadership across multiple markets, having built and scaled businesses from the ground up — managing cross-functional stakeholder relationships and closing complex engagements across European and international markets.

Prior to founding Sado Consulting, Bernardo built and led an entrepreneurial venture scaling revenue by over 120% without external capital. He has since operated across SaaS and fintech environments, working embedded within enterprise commercial operations.

ADVISORS

Sado's advisory network comprises senior professionals from investment banking, private equity, and venture capital — operators with active relationships across the institutional investor landscape, brought in on mandates where sector expertise and direct access materially improve outcomes.

20+ YEARS AVG. EXP
IB · PE · VC BACKGROUND
GLOBAL NETWORKS
CROSS-BORDER TRANSACTIONS

Let's discuss your mandate.

Discretion is paramount. Every engagement begins with a direct conversation. We assess your mandate and tell you honestly whether we can execute it — within 72 hours of our first call.

Sado Consulting LTD 66 Paul Street, EC2A 4NA London, UK
INFO@SADOCONSULTING.COM

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